Companies need leaders with sharp critical thinking skills. These skills help in judging situations. They also help in determining if a certain idea would work or not.
Critical thinking also helps in thinking creatively. Unusual and creative ideas help in solving problems and discovering great solutions. You will also need to translate boring data into creative marketing opportunities. You will need to study the demand of the market in order to cash in on it.
There are several projects which would need your guidance. Since you will lead teams of your own, project management would be an essential job requirement.
Also, you should be able to assign the right work to the right person. For example, you will have to work closely with an advertising agency to help get your promotions right.
Be prepared to work on different assignments at one time. You will juggle several projects at once. This is why you would also need to develop time management skills. This is extremely important because delivery on time helps in making a great impression on clients.
To know what the majority of your consumers want, you will need to develop surveys and studies. You need to be tech savvy in order to make your own job easier because it will save a lot of time and effort and yield better results.
Excellent spoken and written skills are part and parcel of this job title. You will need to be concise and effective. You will be working with the top management, and hence, being precise would be quite helpful.
You will also need to be patient with other people working with you. They will need your guidance and management skills in order to bring out the best in any project. You will need to be an attentive listener too.