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Roles & Responsibilities




Validated by:

Arul D'costa

Arul has almost a decades experience in the field of art and design. In his initial years, he worked as a graphic designer at Quadrum Solutions, and now works as the associate art director at SOTC travel services.


Meeting potential clients. You will have to meet your client and have a lengthy conversation with them to understand what they are looking for. You will also have to share some of your work to show what you're capable of and discuss ideas with the client on what would work best for their needs.


Creating and sharing a portfolio. A portfolio is a collection of all your design work. It could showcase your ideas, college projects, previous work, etc. It gives the viewer an idea of your designing capabilities. Once a client has viewed your portfolio, they will feel confident about your work.


Discussing cost estimates and tentative timelines. Once the client has explained what they want from you, you must discuss timelines and costs with your client. If your client has a certain budget or timeline in mind, you might have to create a design accordingly. Say a client wants an ad designed within two days at a low cost. You will then create a simple appealing design as opposed to an elaborate, intricate one.


Working with a variety of designing software to create your design or artwork. Most of your design work will happen on a computer. This requires you to master some of the basic software like Photoshop, Illustrator, InDesign and Coreldraw, among others.


Being good at digital as well as physical art. Even though most of your work happens on a computer, you still might need to draw from time to time. For instance, you might use your calligraphy skills to present text in a beautiful font that might not be available online.


Designing a variety of elements. Your skills won't be limited to making book covers and ads. Over the course of your career, you will work on a variety of designs, ranging from logos and stationery design to brochures, product designs, posters and more.


Checking the final artwork before it is printed or published. Once your client approves the design, you will have to create a final, high-quality version for printing or uploading it online. You will have to perform a thorough check on the final artwork, ensuring that all the guidelines have been followed and everything is in place before it goes live.


Working with copywriters, creative directors or sales and marketing executives. If you're working in an agency, you will have to work with different teams to create the final product. The marketing team would help you get the client's brief, the copywriter will help you with ideas and provide the text for your work, and so on. If you're a freelancer, you might have to team up with other freelancers for specific tasks as and when required.