As we all know, marketing is promoting an organisation, its products or services. It is a no-brainer that brands today need to have a significant online presence. They need to be active on different social media platforms, rank high on search engine results (more about this later) and more.
This is important because the world today thrives in the virtual space. Everything you would do to market an idea in the real world will also have to be done online. However, this needs to be very well planned. For example, if your client sells kitchenware to housewives, do you think the brand should be heavily promoted on Twitter or look at promotions via WhatsApp? Think about it.
As a digital marketing specialist, these are the ideas you will work on. Simply put, you would be responsible for the online marketing activities of an organisation. You will handle the planning and execution of marketing campaigns.
As a digital marketing specialist, you will need to understand the different aspects of digital marketing. The areas that are most in-demand are Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). You will also need to know about social media marketing and content marketing.
A digital marketing specialist works with the marketing team to promote the brand online. Exploring and using online tools (like Google Ads) is a major part of the job profile.