It’s obvious you will need to have basic marketing knowledge. This can include anything from concepts like the 4 Ps (Pricing, Product, Place and Promotion) to market research and more. Market research can include anything from trying to understand what the target audience wants to analysing what they connect the most with.
You need to have at least a rough idea about concepts like Search Engine Optimisation (SEO), and Search Engine Marketing (SEM), among others. Make sure you are also thorough with your knowledge about social media platforms and the way content is consumed on them.
You will have to stay up-to-date on the latest innovations in the digital medium.
You must be able to come up with out-of-the-box and novel ideas for campaigns. Refreshing ideas are the backbone of this field. Your next viral video, talked-about print ad and popular campaign depend on brilliant ideas. At the same time, it is equally important to present them well. What’s the point of having a great idea when you aren’t even able to explain it, let alone execute it?
This is necessary for most careers, especially for you, because there is always a lot on your plate. You need to be able to manage your time well. You should create professional plans to complete all pending tasks.
This is probably the most underrated skill. You need to keep a tab on the latest developments in the industry to stay ahead of the competition. For example, you need to stay updated on Google’s ever-changing algorithms.
Pro Tip: You can stay updated by signing up for blogs by famous digital marketers like Gary Vaynerchuk or Avinash Kaushik. You can also hone your skills by completing online digital marketing courses, reading up on analytics and other tools, and more!